I'm old. I have a lousy memory. I have to deal with that. So the last thing I want to do is sit down to write some copy and forget something important, like reading the product before I start writing. Unless you've got a mind like a steel trap, I don't think it's a good idea to trust your memory to anything. This article is going to give you some of my top tips for making a checklist to follow for any copywriting assignment that you're going to take on.
The first thing you want to remember to do is send your client a contract so that he understands what is expected from you and what you expect from him in return. All terms as far as payment and delivery should be clearly spelled out in the contract such as if you require 50% up front. A timeline for when the copy will be completed should also be stated. Naturally, things happen, but you need to give your client some idea of when the project will be completed.
The next step is to get all of the materials from the client that you will need in order to write the copy. You can't write copy for a product unless you actually review the product. Most of what you're going to write is going to come from what the client gives you. You need to go over these things with a fine tooth comb. Otherwise, you might miss something that you will end up kicking yourself for, especially if it could have been the one thing that pushed the prospect over the edge to buy.
After you have all the materials read, the next step is to start on your copy. Even for this, you should have a checklist of all the items that you want to include such as headline, subheads, bullet points, testimonials and so on. Don't leave the nuts and bolts to writing sales copy to your memory, especially when you're first starting out. Trust me, you WILL miss something. I missed things when I first started. By having a checklist on the actual copywriting points, you won't be able to miss anything.
After the copy is written, get it to the client and get ready for any rewrites after he tests it. Most copywriters do at least one rewrite to increase conversions.
If you make a checklist on all the above items, your copywriting assignments will go a lot smoother.
To YOUR Success,
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Article Submitted On: February 19, 2008