I admit it. As a copywriter, one of the hardest things to get are good testimonials. Why? You can't force people to say things that they don't want to say in the way you want them to say them. Truth is, somebody may love your product but just aren't able to articulate it in words. Not everybody is a great copywriter and unfortunately, for a testimonial to be really effective, it has to be written well. So what do you do? Well, this article is going to give you some tips that should greatly improve the quality of your testimonials. If you follow these few tips, you should find that your testimonials will be more than worthy of ending up an your sales page.
The first thing you need to do is sit down and figure out what it is about your offer that you'd like to be commented on. If you're selling a cure for acne, having somebody tell you that they liked the way it smelled, really doesn't do much for getting people to buy your cure. Results are what people are looking for, and while smell is nice, it is not a pressing issue. So make a list of all the things that are important about your offer.
After you have done that, for those who you have sent your product to in order to test it out, send them a questionnaire touching on these main points. Ask them if they'd be so kind as to answer the following questions. If you have to give them some incentive to answer the questions, whether the answers are good or bad, do it. Send them a complimentary gift. Make it worth their while.
After you get the answers returned to you, arrange them into a paragraph form, being careful not to change any of the content. Remember, a testimonial has to be an accurate account of what the person said. After you do this, send your paragraph to the person and ask them if they would approve it as a testimonial. Since you have technically changed what they wrote, you have to do this. In almost all cases, the person will have no problem with your rewording as long as you basically said what was given to you.
And that's all there is to it. It's not rocket science. In a sense, YOU are writing the testimonial in the style that a copywriter would use. It's a very easy way to get great testimonials for your product.
To YOUR Success,
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Article Submitted On: February 15, 2008