I was looking at a sales page the other day and just happened to get down to the fascination box with a testimonial. There was no photo, no headline, no lead-in to it and the testimonial itself wasn't even signed. I couldn't help but wonder if the person who wrote this was writing a serious sales letter or if he was just writing a parody of one. Then I got down to the "buy now" button and realized that this nightmare was for real. Well, if you're not sure what makes a good fascination box, you might want to read this article. I promise that it will give you some solid tips that will make yours anything but a fiasco.
The first thing you need to know is that a good fascination box needs a good lead-in. In other words, before you get to the box itself, you want to give the prospect a visual of what's coming. So if it's a testimonial from a person by the name of John Doe, you might want to have a lead-in above the box that reads something like "Read what John Doe of Arizona has to say about Making Easy Money". This way, the prospect knows what's coming and he's not likely to just pass over it.
The next thing you need to do, inside the fascination box itself, is have a good headline that will catch the prospect's attention and make him read the rest of it. What you want to do is pick out a key line from the testimonial itself that essentially summarizes the main point of the testimonial. So you might have something like "I Made $2,749 My First Month". This will certainly get people to keep reading.
While you can't change anything about the testimonial itself, how you present it is critical. There are two things in particular that you want to include. The first is a photo of the person giving the testimonial. The reason for this is because it makes the person more real to the prospect. It's a psychological thing. The other thing you need to do is include the person's name. Anonymous testimonials have no credibility as prospects will think they are made up. Also a link to the person's site adds to the credibility.
If you do these few simple things, you will find that your fascination boxes are anything but a fiasco. In fact, they will greatly influence your prospect's decision to make a purchase.
And after all...that is the bottom line.
Want some more great copywriting tips? In my signature below you'll find a great resource.
To YOUR Success,
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Article Submitted On: February 17, 2008