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Home  l  Home Based Business

Starting An Online Home Based Business Is Not
Rocket Science

Submitted by Kirk Bannerman  l May 15 2008  l  Viewings: 9028

 
By Kirk BannermanSeveral years ago when I first started my online home business I didn't have a clue regarding how to go about it.  I had never done any Internet marketing, and didn't know anything about websites or search engines or any of that other online business stuff...in short, I was a complete rookie.  In retrospect, the two major things that really helped me was that I refused to be intimidated and I kept a realistic perspective (both in terms of initial financial results and the time frame necessary to become successful).I know from my own years of experience that relatively few business ventures are started on the Internet by people withthe experience, motivation, determination, backing, and support that it takes to even have a reasonable chance of success. Real online business people are those who work hard, who immersethemselves deeply in marketing and advertising, and who put in long hours in the beginning in order to see their Internet-based businesses succeed.Achieving success in an online business is not difficult to comprehend. There is indeed a learning curve, but it's not brain surgery. The process of learning isn't as much the issue as are the personal traits of motivation and determination.Develop your marketing plan and execute it.  There's no magic inthis online home based business stuff.  We're talking real worldhere.  It's not nearly as romantic as winning the lottery, yetmany of the thousands of people I have helped to start up their home businesses on the Internet clearly came in with what I have come to refer to as the "magic/lottery" mentality.  Many of thosefolks went off to chase another rainbow after a few months, but some of them also came to their senses and buckled down to develop very successful home based businesses.  Run, don't walk, away from all of those people that offer you "shortcuts" or "success secrets" (probably in exchange for some of your money).  I mean, if they had it all figured out, why would they sell this "magic answer" to you for a few bucks instead of just keeping it private and then making tons ofmoney for themselves? (I'll leave it to you to connect the dots)A key point to always keep in mind is that...business is business. Regardless of whether you are on the Internet or operating a business in a shopping mall. The same fundamental principles apply to both businesses.1) You need to have a product, or products, to sell.2) You need to advertise to get customers to buy yourproducts.3) You need to provide support to your customers who buy your products as a result of your advertising efforts.4) You need to build a loyal customer following, so you canmaintain a profitable business over a period of time.Many people fall into the trap of believing that because they are doing business on the Internet, some of these steps can either be skipped or they need to overemphasize one area or another.The bottom line regarding an online business is that you will need to advertise and you will need to take care of your customers.Run your online home business just like a real company because it is, in fact, a real business and you have a real opportunity to either be successful or to fail. The primary difference between an online business and a traditional business is location (no traditional "storefront").  Nearly everything else is essentially the same. You have products and your objective is to sell those products to people who want/need your products.Remember, building a business takes time, determination,and patience.  Far too many people seem to think that the traffic is just going to pour in once they have put up their own website on the Internet. As anyone who has had a website for a while knows...this simply is not true, but it is often the reason people get frustrated and quit.  The fact of the matter is that you need to diligently promote/advertise yourwebsite in order




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