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Home  l  Writing

Did you Know That Even TV Remote Control
Units Can Get Press and Media Coverage?

Submitted by Matthew Hesser  l  April 06 2006  l  Viewings: 6048

 
Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage?
by Matthew Hesser


It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.
This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. It would also seem that the vast majority of online and e-commerce entrepreneurs are not in a position to reap the rewards of PR or public relations benefits. One would think that small businesses would not have a chance in the PR world. Only thing is .... this is just NOT true!

In fact nothing can be further from the truth. The reality is that virtually anybody and any product or service can get valuable press coverage, capable of attracting a colossal amount of attention and the orders that go with it, thus making a huge impact on the success of any business, irrespective of its size or nature.

The key behind the success of any public relations campaign hinges mainly on a well written press release and high quality targeted pr distribution. The most successful press releases are the ones that highlight the most interesting aspect of a new or existing business in a way to make it press worthy and that speaks directly into a particular listening audience.

Highly successful press releases campaigns have been conducted on a wide variety of different products and services. It is surprising to know that some of the products that have received extensive coverage as a result of quality targeted press release distribution services include what one might normally consider as common items such as: golf ball washers, TV remote controls, eyeglass lens displays, shopping websites, bracelets and a host of other everyday products and services.

Such seemingly everyday ordinary products have been the subject of press worthy articles that have led to coverage in numerous large newspapers like the Wall Street Journal, Los Angeles Times, The Chicago Tribune, The Miami Herald and the San Francisco Chronicle amongst others.

Skillfully written press releases can also lead to full write-ups and photos of products in Yahoo! Internet Life Magazine, Family Circle Magazine, Home and Graden and many other well known media publications. This is also not to mention TV segments in popular television shows like the Regis and Kelly Show, Good Morning America... or perhaps the motherload of TV coverage and exposure - the Oprah Winfrey show.

Quite often press releases offer the sort of editorial coverage than no amount of money can buy. Often times it results in a total image transformation for the business and many times it brings with it a meaningful impact in market share. Much of the best press or media exposure can be in particular trade publications that are unique to certain business fields. In many cases these offer the most reward to a business. It has been said many times before that targeted press release distribution can offer an element of exposure that than no amount of paid advertising can come close to achieving.

It is important to note that the size of a particular business does not really matter. In the hands of a skilled PR person or spin doctor (as the press are fond of referring to them as), any entrepreneur with some clear minded focus and a quality marketing and advertising company can get press and media exposure they need to generate some meaningful publicity that can dramatically transform the fortunes of their small business.

For more information on how to get a quality targeted press release written and distributed to the press and media, visit our website at: http://www.advanced-pr.com or call us at: 805-528-2100 or email us at: majon@majon.com To visit our main corporate web site for other marketing and advertising services please visit: http://www.majon.com





Article source: http://library.rusbiz.com

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